Thursday, October 3, 2024

"Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones"

 


A new work by James Clear is a highly regarded self-help book that delves into the science of habit formation and behavior change. It shows how small, incremental changes—"atomic" habits—can lead to remarkable improvements over time. The book offers practical strategies for building good habits, breaking bad ones, and making progress, even when motivation or willpower is low.

Here’s a review of the book’s key components:

Core Premise:

Clear's central argument is that the key to significant life changes lies not in massive, drastic shifts but in accumulating tiny habits and actions over time. By focusing on the most minor units of behavior (atomic habits), individuals can compound their efforts to achieve lasting transformation. He provides a framework for understanding why habits form and how they can be reshaped.

The Four Laws of Behavior Change:

Clear introduces the “Four Laws” as a set of simple rules for creating good habits and breaking bad ones:

  1. Make it obvious (Cue)
  2. Make it attractive (Craving)
  3. Make it easy (Response)
  4. Make it satisfying (Reward)

Each law corresponds to a step in the habit loop: cue, craving, response, and reward. Clear explores how these factors influence behavior and how we can manipulate them to our advantage. He provides examples and practical tips for applying these laws to real life - all in Atomic Habits.

Highlights & Strengths:

  • Actionable Strategies: The book is filled with practical advice that is easy to implement. For example, Clear emphasizes the importance of “habit stacking” (linking a new habit to an existing one) and “the 2-minute rule” (starting by doing a habit for just two minutes to make it more manageable).
  • Identity-Based Habits: One of the book’s most powerful concepts is that lasting change stems from shifting one's identity, not just focusing on outcomes. Instead of saying, “I want to run a marathon,” say, “I’m a runner.” This identity shift helps reinforce the habits you want to build because they become part of your identity.
  • The Power of Small Changes: Clear makes a compelling case for how tiny improvements, even just 1% better every day, can compound into significant outcomes over time. This message is empowering, especially for people who feel overwhelmed by the thought of massive life changes.
  • Research-Based Approach: The book is grounded in psychological and neurological research, but Clear explains it in a digestible, engaging way. He draws on scientific studies, personal anecdotes, and success stories to illustrate his points.
  • Consistency Over Perfection: Another key takeaway is that consistency is more important than perfection. Clear encourages readers to focus on showing up regularly, even if the effort is small, because consistency sustains progress.

Structure & Accessibility:

  • The writing is clear, concise, and easy to follow. Each chapter builds on the last, and the book's structure allows readers to progressively understand and apply the concepts. There are summaries and actionable steps at the end of each chapter, which makes it easy to implement what you’ve learned.
  • The examples Clear uses are relatable and cover a wide range of scenarios, from professional growth to personal health and fitness, making the book applicable to readers in various stages of life and with different goals.

Criticisms:

  • Repetitiveness: Some readers might find that the book’s central messages are repeated in different forms throughout, which can make certain sections feel redundant. However, this repetition helps reinforce key concepts.
  • Focus on Practicality: While practicality is a strength, some readers seeking a more philosophical or deep psychological analysis of habits might find the book overly focused on “how” rather than “why.”
  • Lack of Novelty for Habit Enthusiasts: For readers familiar with other self-help or habit books, like Charles Duhigg's The Power of Habit, some of Clear’s ideas might feel familiar, although his methods and applications are distinct.

Key Takeaways:

  • Small, consistent improvements lead to significant long-term results (the power of compounding habits).
  • Focus on systems, not just goals. Goals are outcomes, but systems are what drive those outcomes.
  • The key to building lasting habits is making them easy to start, sustainable, and rewarding.
  • Identity change is crucial—habits stick when tied to who you believe you are.

Conclusion:

"Atomic Habits" is an insightful and practical guide to building good and breaking bad habits. Its emphasis on small, manageable changes and identity-based behavior makes it particularly effective for anyone looking to make lasting improvements in their personal or professional life. James Clear's strategies are simple yet powerful, making the book an excellent tool for creating positive, sustainable change.

If you're interested in self-development, behavior change, or simply improving your day-to-day life through small, actionable steps, "Atomic Habits" is a must-read.

Looking for a book review of your own work? Have a look at Working Authors!


Wednesday, July 8, 2020

July 2020 and What's Selling in Amazon Free Books

I will admit that I'm centered on Amazon since they control half the book sales in the US and nearly 80% of the ebook sales. That said, I'm also centering on Free Books in this post, so we can get a fair judgment in them before moving on.

Many new authors put their first book on Amazon and wait patiently for sales only to realize that it takes a concerted effort to move even a few copies. Without some good marketing and good reviews, it's always an uphill battle to get sales. And, the only thing worse than no marketing is bad marketing.

So, plenty of new authors try giving their book away for free to get some readers and perhaps some reviews. It can help, and there are great lists for free listings, so don't feel bad if you go that way!

Other authors have found that giving away a book, especially if it's the first in a series, can drive future sales that make the giveaway a wonderful idea for the reader and the writer.

One of those writers is Cassia Leo, a New York Times bestselling author, who is offering her latest book, Raise Your Game, for free. In this case, it's a stand-alone novel, but introduces the author's writing to new readers and can generate plenty of sales from her hefty catalog of novels.

Today, her score looks like this:

Amazon Best Sellers Rank: #2 Free in Kindle Store (See Top 100 Free in Kindle Store)


Now if you haven't caught the drift, the genre of Romance and Women's literature are soaring high this summer. Exactly half of the top ten Free Books are romance, and that's the scoop. Happy reading!

To get your book reviewed, go to Working Authors!

Wednesday, April 29, 2020

What Books Are Selling and Why

Well, things have certainly changed here in the Book Sales World in the last couple of months. The evolution of online retailers and Ebooks has been at work for years, but an entire planet of readers suddenly staying at home instead of going out to play is new.


What that means for authors and booksellers is anybody's guess, but the smart money right now is on a great deal of new interest (or at least sales to infer interest) in books, both in the paperback variety and in Ebook form. There's only so many Netflix shows we can watch before our eyelids droop and our IQ's plummet. Right?

What's Selling in Books

As during the Great Depression, there is likely to be more interest in fantasy, not just with Hollywood (which is shut down), but with books. People may catch up on their history, but let's face it, history for most people just reminds them of high school. People want to indulge in a little fun, so humor, fantasy, and probably romance will sell well right now. 

If I was a bigtime stock trader, I'd be all-over Amazon right now. Amazon, Target, and Walmart. I'd still be leary of Barnes & Noble, but online sellers right now and in the months to come are going to do so much more business they won't be able to spend all that income.

As for authors, now is the time to finish whatever you are working on and get that next book published! I guarantee you that if you follow the top tips for launching your book, you'll have the best success you've had in years by releasing it very soon. There are many people at home looking for something constructive to do inside. 

How long with this stay-at-home lockdown last? Nobody knows, but expect it to last through summer. With that in mind, you might even get a second book out before we all have to go back to work every day. Don't miss out.